Enduring Modern Classics

Smilow Design Becomes a Supporting Member of beOriginal

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Smilow Design LLC is proud to be a supporting Member of Be Original, an initiative conceived to bring awareness to the topic of original design, to illustrate how creativity enriches our lives, and to support authenticity as something we should care about as individuals.

The founding members of Be Original are ten of the most legendary names in the international furnishings industry: Alessi, Artek, Bernhardt Design, Cassina/Poltrona Frau/Cappellini, Emeco, Flos, Fritz Hansen, Herman Miller, Ligne Roset and Vitra. We are thrilled to join them in supporting the work of the Be Original initiative.

A manifesto of nine basic beliefs serves as the guiding tenet of the initiative.
IN THE DESIGNER AND CREATORS
The designs and ideas of the designer are the property of the designer and the company they have partnered with in creating and manufacturing the work.
IN THE CUSTOMER
The customer will choose the originals when knowing and understanding the background of the designer, the quality, the manufacturing and the creative and commercial investment it takes to create something original.
THAT INVESTING IN ORIGINAL DESIGN IS GOOD BUSINESS
Investing in original design pays off. It keeps its value, is more durable and ages with beauty.
IN PROTECTING THE DESIGNER AND COMPANY
Young designers and ambitious design brands deserve design protection in order to keep designing new products and investing in bringing the design to the market.
IN CREATIVITY
It takes creativity to create something original and that inspiration from others and historic traditions is part of the inspiration to be creative and creating something new. We believe in creating NOT imitating.
THAT GOOD DESIGN MAKES A DIFFERENCE
Good design makes a difference in the world and in the way we live and work as it surrounds us in our public and private lives. Good design improves quality of life and therefore, needs to be encouraged.
IN THE FUTURE OF DESIGN
Design gives back to the industry as a whole and to the people it serves. By purchasing authentic design you are investing in the future of design.
IN AUTHENTICITY
The authentic way is the right way – for the customers, the designers, the public and the company that develops new authentic design through research, creativity, investments and skills.
IN TRUE PARTNERS
True partners also believe in this manifesto and all of the items.

To learn more about this cause for original and authentic design, click here.